HALFDROP产品的范围正在不断扩大，但我们已能够实现最广泛的单色和彩色靠垫选择，覆盖最前沿的几何图案到LAYERS AND THREADS发布的有机手绘图形。
What’s HALFDROP about?
It's all about patterns. It actually is.
HALFDROP is an architect's vision on how patterns relate to interior spaces, to a daily life in which weare surrounded by objects characterized both by utility and aesthetics.
HALFDROP is a constant effort towards challengingpeople into expressing themselves and their personality through their choicesand their personal space, it's a challenge to self expression andindividuality.
How did it all start?
ALEX is a 30yr old Romanian architect, residing and workingin Shanghai since 2012, with a background education in art and architecture and with a great love for colors and textures.
"I love patterns, their repetitive structure and constant rhythm are one of the characteristics I most value. My profession requires that I create relatable and functional built environments, comfortable , beautiful and also oftenpersonal. When talking especially aboutthe interior space, the easiest way to personalize it is through accessoriesand home decor objects. This is what HALFDROP has to offer: a chance to really get personal about your home, office or business."
HALFDROP started in the late months of 2015, with a lot of trials, sketching, fabric testing and product related decisions, launching in the early spring of 2016 their signature piece: the decor pillow- a useful, flexible, accessible accessory,and a key element of the contemporary interior.
The product range is continuously expanding, but we can see as the widest range of options both monochrome and colorful cushions, with patterns ranging from the geometric SHANGHAI 20 collection to the organic hand drawn patterns of the collection LAYERS AND THREADS.
"Inspiration comes from absolutely every texture or repeat motif found around us. More often than not, those textures are found in the built environment, in some facade texture, enclosure design, even decorative iron work. It seems there is always going to be the architect's hand in HALFDROP's patterns and motifs. The various cultures encountered during travels also have a great impact. The various ethnic art, in any form, speaks volumes interm of geometry and color."
The key concepts that define the brand are balance, contrast, complementarity. HALFDROP’s goal is to surprise you with a contemporary, full of energy, based on original concepts with the help of contemporary, edgy and fun fabrics that can relate to any type of interior and personality.